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Growth by design.

Insight. Imagination. Innovation.

SuperUltra is a digital product design studio. We create products, services and experiences for global corporations using a holistic design approach.

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Design for every area of the business

Market

positioning

  • Business analysis

  • Competitor analysis

  • Customer journey

  • Brand positioning

  • Unique selling proposition

Market Strategy Design

Digital user experience
  • Research

  • User journey

  • Usability testing

  • Wireframing

  • UI design
     

Unique value propositions
  • Competitor analysis

  • Market analysis

  • Target audience

  • Personas

  • Customer behaviours
     

Product development
  • Conceptualization

  • 3D rendering and modelling

  • Mechanical design

  • Patent services

Market Positioning

MARKET STRATEGY DESIGN

SwitchPay

What’s good for your customer, is great for your business!

SwitchPay is a fintech specialising in alternative payment methods. They help retail customers stretch their money with a choice of ways to pay for goods. This also helps retailers increase sales responsibly. SuperUltra designed a positioning strategy that offered better pricing to customers by creating competition between payment providers and eliminated overwhelming and irrelevant choices by making payment options contextual to the store, product and customer.

UX Design

UX/UI DESIGN

Online Banking
For Niche Bank,
EMEA Region 

We designed an online banking platform that enables local and international payments at the switch of a toggle.

 

With customizable visual tiles, users can select the exact information they need at a glance. This makes managing transactions and cashflow simple and fast.

Value Positioning

PROPOSITION DESIGN

Minigrid DESCOs
for World Bank,
New York,
NK

The IFC carried out a benchmarking exercise of mini-grid distributed energy services companies (DESCOs) as part of its market development. The objective was to help stakeholders better design interventions, to catalyze growth of mini-grid DESCOs and create investor interest.

 

Understanding the financial and operational performance of DESCOs is critical to assessing investment potential.

Physical Product Design
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PHYSICAL PRODUCT DESIGN

eXero-dr
for Lodox,
Johannesburg,
South Africa

Lodox makes x-ray machines with a unique combination of low radiation emission and distinct bone and tissue detail. We were asked us to launch the world’s first digital radiology machine dedicated to forensic pathology - the eXero-dr.

 

It produces a crystal-clear 100 megapixel full-body x-ray image in 13 seconds, outperforming any other scanner.

Our Clients

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Our Experts

28

Years of Experience

100+

Business Partners

20+

Technical and Creative Professionals 

Global Recognition

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