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Growth by design.

Insight. Imagination. Innovation.

SuperUltra is a digital product design studio. We create products, services and experiences for global corporations using a holistic design approach.

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Digital Product Design

A holistic view of product from the promise to the delivery of the value proposition

Service
Design
  • User research

  • Journey mapping

  • Service blueprint

  • Touchpoint analysis

  • Process optimisation

  • UX/UI design

  • Interactive mockups

  • MVP design

  • Design for development

Service 

Design

Customer Experience
  • Research insights

  • Journey mapping

  • Usability testing

  • UX/UI design

  • Interactive mockups

  • MVP design

  • Design for development

Market Positioning
  • ​Business analysis

  • Competitor analysis

  • Customer journey

  • Brand positioning

  • Unique selling proposition

  • Online sales presence

Business Transformation
  • Culture design

  • Value definition

  • Leadership alignment

  • Communication strategy

  • Engagement metrics

  • Product delivery framework

Service Design

SERVICE DESIGN

Online Banking
For Niche Bank,
EMEA Region 

We designed an online banking platform that enables local and international payments at the switch of a toggle.

 

With customizable visual tiles, users can select the exact information they need at a glance. This makes managing transactions and cashflow simple and fast.

Value Positioning

PROPOSITION DESIGN

Minigrid DESCOs
for World Bank,
New York,
NK

The IFC carried out a benchmarking exercise of mini-grid distributed energy services companies (DESCOs) as part of its market development. The objective was to help stakeholders better design interventions, to catalyze growth of mini-grid DESCOs and create investor interest.

 

Understanding the financial and operational performance of DESCOs is critical to assessing investment potential.

Market Positioning

MARKET POSITIONING

SwitchPay

What’s good for your customer, is great for your business!

SwitchPay is a fintech specialising in alternative payment methods. They help retail customers stretch their money with a choice of ways to pay for goods. This also helps retailers increase sales responsibly. SuperUltra designed a positioning strategy that offered better pricing to customers by creating competition between payment providers and eliminated overwhelming and irrelevant choices by making payment options contextual to the store, product and customer.

Business Transformation
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BUSINESS TRANSFORMATION

eXero-dr
for Lodox,
Johannesburg,
South Africa

Lodox makes x-ray machines with a unique combination of low radiation emission and distinct bone and tissue detail. We were asked us to launch the world’s first digital radiology machine dedicated to forensic pathology - the eXero-dr.

 

It produces a crystal-clear 100 megapixel full-body x-ray image in 13 seconds, outperforming any other scanner.

Our Clients

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Our Experts

28

Years of Experience

100+

Business Partners

20+

Technical and Creative Professionals 

Global Recognition

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