Information Design/Packaging Design

Retail Packaging

for Reel Gardening,
Johannesburg,
South Africa

Making urban food gardening easy

Claire Reed is remarkable. She created her seed planting strips for vegetables at age 16, started a business, met Richard Branson and ended up on the cover of Forbes.

Solving the retail dilemma

 

Reel Gardening’s seed strips are a revelation for urban gardeners. They are easy to use but they need a bit of explanation. To get this information to jump off the shelf, we organized the main points right under the product description: 5 minutes to plant, harvest in 40 days, makes 20 salads. This helped to convey the concept at a glance and to drive retail sales. They also helped to organize the complex concept of a “garden in a box” in a practical way.

SuperUltra in Collaboration with Crinkle Design