Social Networking in Fur (SNiF) combines the worlds of dog walking, night clubs, and social networking in a product that enables man’s best friend to help men and women meet new friends and keep track of their dog’s social interaction. Sniflabs, a startup spun out of MIT’sMedia Lab, asked us to design the collar tag which gives dog owners a way to remotely check on a dog’s activity while at work, to monitor distance walked, and to make new friends that also love dogs.