Industrial Design / Mechanical Design / Factory Sourcing / Manufacturing Support

Wish Writer

for Macy’s,
Cincinnati,
OH

Writing for good

Macy’s magical little electronic pen is designed to bring children into a world of wishing for gifts for others.

Christmas magic that teaches the joy of giving

Imagine a child could write a letter to Santa with their Christmas wishes, and then enter a magical winter world of games and fun. The Macy’s Wish Writer Stylus and App brings joy to children at Christmas time. They form part of the Macy’s annual Believe campaign, which raises millions for the Make-A-Wish® Foundation each year.

SuperUltra in Collaboration with 10xBeta