Market Understanding / Sales Strategy / Industrial Design / User Experience / Sourcing Support


For Lodox,
South Africa.

The world’s finest
trauma scanner,
featured on Grey’s Anatomy

Lodox’s revolutionary technology produces stunning full-body images with a fraction of the radiation of a chest x-ray.

An assertive design that inspires confidence

The revolutionary Xmplar-dr is the world’s best full-body imaging machine for fast, accurate primary trauma screening. – SuperUltra is Lodox’s product design and commercialization partner, redesigning the Xmplar-dr for lower production costs, easier workflow and increased sales. In addition, we helped Lodox create a more relevant sales proposition to navigate its highly challenging and technical marketplace.